I want my MDM!

Why is Mobile Device Management starting to take over the MDM acronym?!


I’ve been in and around the Master Data Management space for a fairly long time.  Since extended star schema and third normal form data base architectures were being bantered about to solve complex challenges like accurate delineation between customers and accounts during the Citibank / Travelers / SSB days.  So I have become somewhat put-off by my news alerts for MDM also capturing Mobile Device Management.


When did mdm (and I use the diminutive to reflect the size of the devices, not to minimize the issue) really become a “problem”.


I can hear my kids wince when I say – “back in the day” but moving from a pager to a cell phone was the first mobile device management challenge.   I can almost hear several of you groaning about having to keep a stock of batteries at your desk and at home some 20 plus years ago.


It was one thing being reachable in emergencies, but you always had to take the time to pull over and find a pay phone (you sub-25 year olds can ask someone what a pay phone was) or wake up and grab a Coke out of the fridge to call someone back.  With the mobile phone, you were available instantly available anywhere in the world.  And the companies we worked for were worried about us using it for personal use or calling into conference calls from the beach or the back nine.


When laptop (post the KayPro and Compaq luggables ) computers first were available, IT organizations started to panic as well.  “Wait –this thing has a 40MB hard disk and its going to walk out of the office with a sales guy who has trouble telling the difference between a TWX number and a Fax number?” (OK – for those over 45 I apologize for twisting the knife).


So now our smart phones have significantly more connectivity, more storage, more power and more portability, but the old fashioned risks still remain.  Accountability from your employees to protect company information assets regardless of the medium or format; and responsibility to the company for protecting and preserving data integrity.


So here is my Master Data read on this:


Extend the Item Master to include non-owned devices with an accurate attribute /characteristic mapping outlining the media, connectivity (cabled/wireless/Wifi), removable / media.  The most critical characteristic would be to track (and only allow) devices / providers that could provide full separation between work related data and non-work profiles.


Sounds straight forward enough – and I welcome feedback from anyone in the big MDM community who wants to take a shot at solving this small mdm challenge –  just so we can get the acronym back where it belongs.

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Arthur Raguette

Arthur Raguette

Arthur Raguette is the Executive Vice President at Verdantis. Arthur is very passionate about the application of innovative technologies to solve real-world business problems with a strong emphasis on large enterprise solutions. He has more than a decade of experience of working with Software for Master Data Management and Data Governance for multiple domains and across industries. Arthur’s prior technology passions included high performance B2B middleware and hybridized SaaS applications for HR, Employee and Education related domains.

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